Article Writing Guideline
Following these article marketing guidelines will make your articles tempting to more publishers and get you the marketing exposure you're looking for.
1) Article Size
Articles themselves should be kept relatively short. When articles grow past this amount of readable text, they can be broken up into smaller articles to improve readability and ease of editing. The articles do not need to be very long - 400 to 600 words seem to work best.
2) Write in English
All articles must be in English, plain and simple. We deal with English directories and publishers. If you want to publish & submit this article in local directories then you can write in multi language to capture the target audience.
3) Keyword Stuffing
Your article is content for someone else's site. That site, if it's relevant to your topic, is already going to have a good representation of that keyword. Overusing keywords could get a site banned by Google.
4) Spelling and Grammar
Your article reflects on you and your company. If it's filled with errors, you make yourself look bad. Check your articles carefully for spelling and grammar problems before you submit them, and use a spell-checker.
5) HTML Tags
Include HTML tags only in the HTML version of your About the Author box, not in the article itself. Some HTML tags not support in body field.
6) Special Characters
Avoid special characters like "curly quotes". These typically appear if you're using Microsoft Word, and simply pasting your article into Notepad won't remove them. These graphical characters look great on a printed sheet, but they don't translate into web copy very well.
7) Article Submission
Try to submit articles at least once a week. This keeps your material fresh and in front of your audience. If you upload all of your articles at one time, they will get stale rapidly.
8) Avoid Automated Submission
Do not use automated systems for uploading your articles. Some directory will allow HTML tags and others will be very limited or non-existent. If you hand submit, you will be able to capitalize on promoting your links.
9) Use Short Sentence
Use short sentences mean use only necessary words, it does not mean use fewer words. Expressions like "due to the fact that" in place of "because" or "at the present time" in place of "currently" should be avoided. Conciseness does not justify removing information from an article. Articles should contain as much information as possible without the use of redundant statements.
10) Check your Facts
Verify your stuff and facts that is written true. This might require that you verify your assumed facts. You can provide references anyway to prove to the reader that the fact is true. But also be sure that they are presented meaningfully.
11) Stay on Topic
The most readable articles contain no irrelevant or loosely relevant information. When you will go on off the point in your article then readers will lose the concentration. If you provide a link to the other article, readers who are interested in the side topic have the option of digging into it, but readers who are not interested will not be distracted by it.
12) An Article, Not a Letter
When you read an article in a magazine, it doesn't start with "Dear reader..." and close with a sign-off and signature. That would seem odd. It's the same for publishing article on the Web. Formatting your articles like a letter will severely limit your publication possibilities.
13) Article in Caps
Your readers will think YOU'RE SHOUTING AT THEM if you write sections in your article in ALL CAPS. Be polite. Using caps once or twice to highlight something important or as common acronyms (HTML, SEO, PPC, etc.) is fine. Just don't create whole sections of your articles in uppercase. It's difficult to read.
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