Corporate Identity and Name Branding

Brand MarketingThe importance of a unique, easily remembered and recognizable brand and corporate identity is key to the success of any website. There are numerous examples of the success of businesses and products hinging on the use of clever brand promotion. Microsoft, Google, Apple, Yahoo, Facebook, Twitter are all examples of IT related companies with clever brand promotion and corporate identity strategies while poor branding may result in your website becoming just one of the countless millions that litter the Internet.

Regardless of the audience you are targeting or the content, services or products your website offers, it is immensely important to create a brand name which your users can easily remember. From Google to Ikea, examples abound of businesses with unique brand names (or a website names as the case may be) that are successful. I have been involved in the creation process of many websites and have the experience and the knowledge to help you create a brand that users can easily identify and can help you achieve success with your website.

A unique corporate identity is equally as important, users should be able to recognize multiple websites belonging to a single company or organization. The websites run by CNET Networks (Download.com, Bnet, Cnet, GameSpot, TV.com and others)or Gawker Media Weblogs (Lifehacker, Gizmodo and Kotaku among others) are excellent examples of this.

It is absolutely vital to create a unique and recognizable identity for any website as this can be the difference between success and failure. I specialize in online marketing and can help you create a unique brand and corporate identity for your website(s). If your website already exists, my promotional expertise will allow your website to stand out from the crowd. Integral to this is my expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and my success with the some major projects (top 10 most visited website for the IT education sector in 2004) showcases my ability to promote brands.