Email Marketing

Email is fast and easy to use and for many of us it has become one of our favorite channels of communication, both for business and pleasure. E-Mail marketing is the practice of sending sales letters or customer newsletters by email. Email communications are often more effective than printed direct mail, because a reader can click on a link and go straight to the sender's web site. Email marketing effective way of increasing sales and building customer relationships is there to be seen.
If you aren’t using email to communicate with your customer lists you are missing out big time. You NEED to be collecting the name and email address of every customer and potential customer you can. If you come in contact with someone who expresses even the faintest interest in what you do you need to have some mechanism in place to capture their name and email info.

Advantages of E-mail Marketing

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes.

 

Disadvantages of E-mail Marketing

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