SEO strategy for an eCommerce website

SEO strategy for an eCommerce websiteDoing SEO with eCommerce websites is a lot more difficult as compared to other kinds of websites such as enterprise-level content networks, affiliate websites, personal injury law websites and blogs. There are various number of strategies that can be used when doing SEO for an eCommerce website. This article will bring to your knowledge some of these strategies. 

Strategies for an E-commerce Website

Avoid Stuffing Many URLs

There are many SEO experts who prefer stuffing URLs with keywords. However, this may lead to, duplication of content. What is going to happen to the URL if you shift the product from one category to another? Do you have separate URL for a product that lies in more than one category? What is going to happen when the category name is modified or removed? All these are critical issues and can only be resolved if you use “/product/productname.html” instead of “…product/category1/subcategory/productname.html” or “…product/category2/subcategory/productname.html”. Keeping the URL same, you can place the product to any category, include it in other categories or move it from one category to another.

Prefer Making It Scalable

While optimizing each product page manually, you can sometimes make mistakes and at times miss some of them. Therefore, ensure that you have few defaults in place. These defaults come along with some of the eCommerce systems now days.

Optimize New Products as Uploaded

Depending on how regularly optimization is done, get the complete list of products that were included to the website and optimize the product pages on continuous basis. Otherwise, optimize the new product manually as you upload them rather than relying on scalable automation.

Avoid Using Manufacturer’s Product Description

Avoid using exactly the same product description as provided by the manufacturer because there can be many others that may be using the same description.

 

Unique Description for Similar Products

If you have collection of similar products, write different product description for each. It is essential to change the entire description instead of just changing the product name.

Make Use of Canonical URL Link

Canonical URL link tag in your header will ensure that all the potential customers, links and listings go into the correct pages or URLs.

Place Content on Directory Pages

There are many eCommerce websites that do list the name of the products but do not include the description under it. Putting a description of two to three sentences on the directory pages will help bring in more traffic to your site.

Use Affiliates Programs

Using affiliate programs for eCommerce business is a good strategy to built superior brand reputation. 

Other Strategies:      

Strategies mentioned above are appropriate to work on Search Engine Optimization (SEO) for e-commerce websites. Moreover, these strategies will boost the website usability and at the same time give an improved user experience for its potential consumers or customers.

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