5 Google Ads Problems Marketers should address in 2020
Google Ads will keep you surprised and always keep you on your toes. As you play the phenomenal role of social media marketing professional in your organization, Google Ads will keep you busy with frequent keywords rise and CPC changes. Since Google ads is such a complicated system, it is clear the marketers can make a lot of mistakes using the platform to boost their conversions. Making serious mistakes with Google Ads can cost you both impressions and money. Ignoring these mistakes can make your clients more frustrated relate to your ad performance. A latest Search Engine Journal (SEJ) research has revealed that 8 out of 10 times, marketers make the same common mistakes with Google Ads which create issues that hurt their marketing campaigns significantly.
Let us provide some helping hand with our 7 Google Ads problems and tips to solve those problems effectively; avoiding these mistakes is necessary to get the most out of your Google Ads campaigns.
Let us provide some helping hand with our 7 Google Ads problems and tips to solve those problems effectively; avoiding these mistakes is necessary to get the most out of your Google Ads campaigns.
1.Do not use Overly-Stuffed Keywords List
Marketers often make this mistake while working with the Google Ads campaign. When you are done with creating your first ad, it can be tempting to use any or every keyword in your mind to help you get a conversion. The result is less effective because what you end up is an overly stuffed keywords list that does no good for your campaign. Do not let this attitude get to you because constantly ignoring this mistake will brutally hurt the effectiveness of your campaigns. Using more diversified keywords list will more likely to get you the results that are less effective. It will be difficult to write an effective copy related to your ad if you use overly stuffed keywords.
For example, if you are a makeup artist, your job may include creating costume makeup for the local movie companies and boost photo shoots. This type of audience is always hard to address in your campaigns and you can easily alienate one audience while creating an ad copy. A best solution for this problem is to create small and targeted keywords groups with specific focus on your niche ads. Because these people are searching for specific products and services and have the similar search intents, you need to focus on small targeted keywords to have greater chance of conversions.
For example, if you are a makeup artist, your job may include creating costume makeup for the local movie companies and boost photo shoots. This type of audience is always hard to address in your campaigns and you can easily alienate one audience while creating an ad copy. A best solution for this problem is to create small and targeted keywords groups with specific focus on your niche ads. Because these people are searching for specific products and services and have the similar search intents, you need to focus on small targeted keywords to have greater chance of conversions.
2.Do not ignore Non-Keyword Targeting Options
Keywords are vital components of your Google Ads campaign because the rights keywords can contribute to showing up your ad to the right audience and to the right place. However, they are not the only option in this equation; non-keywords targeting options can definitely play a vital role in impacting your campaigns and ensure that your ads are placed at the most appropriate places.
An excellent example of this is location targeting. For example, if people are sitting for baby sitters in California to care for their baby at home, they will certainly not look for an ad that will provide babysitting services in Tennessee. It will do them no good and will only lead to a useless search. You can however use the fantastic option of location targeting to ensure that people in the specific locations can specifically view your ads related to baby sitters service. You can intentionally exclude some places from your ad planning and that will provide you a good start.
In addition, more and more businesses these days are operating virtually and are not bound by a specific geographical location. That is excellent news because if you really want to offer your ad in one language, language targeting will be highly beneficial for each individual campaign. In addition to location targeting, you can also use audience targeting by actively researching something that have a past relationship with your business. You can exclude those who limit your audience too much, however, do not forget to include them for niche campaigns.
An excellent example of this is location targeting. For example, if people are sitting for baby sitters in California to care for their baby at home, they will certainly not look for an ad that will provide babysitting services in Tennessee. It will do them no good and will only lead to a useless search. You can however use the fantastic option of location targeting to ensure that people in the specific locations can specifically view your ads related to baby sitters service. You can intentionally exclude some places from your ad planning and that will provide you a good start.
In addition, more and more businesses these days are operating virtually and are not bound by a specific geographical location. That is excellent news because if you really want to offer your ad in one language, language targeting will be highly beneficial for each individual campaign. In addition to location targeting, you can also use audience targeting by actively researching something that have a past relationship with your business. You can exclude those who limit your audience too much, however, do not forget to include them for niche campaigns.
3.Abandoning your Google Ads Campaigns
Other common mistakes Google Ads campaigners make is to ignore or leaving their Google Ads campaigns. This mistake is senseless because you already put a lot of effort to create your campaigns and now that they are running and up, not caring about whether they are working or not is bad marketing. Someday, your ad campaigns may not need significant alterations, however, many ad campaigns need frequent changes, and you cannot afford to leave them alone in either case.
- You need to make an effort to realize that certain search items maybe sending more traffic to your website; adding them to the keywords list is a vital strategy.
- Frequently changing bids on ads can improve or hurt your conversions.
- Adding too many new and negative keywords will result in irrelevant searches. That may product no clicks at all leading to no conversions.
The lesson learned here is you should watch your campaigns carefully. This however requires serious effort and time. There acting agile will definitely help you make changes in the Google Ads campaign that will reshape them to boost results.
4.Neglecting the Bidding Process
Bidding strategy is vital for Google Ads campaigns as it gives you an option to set it or forget it. An important thing is to divide your entire budget equally among all your social campaigns. For example, more portion of your budget should go to the ads and promotions that are going to give you most return on investment. The good first step is to correctly formulate your Google Ads budget and choosing how much you need for bidding is important. You need to make an intentional decision about what you are willing to bid on each of the group. In other cases, however, you may find that some of these high-volume keywords are relatively low-intent searches and this will eat up significant part of your budget as well. A better solution is to use the Google Keyword Planner or other useful tools to get a better picture of search volume and CPC range of a keyword.
5.Your Ad is Removed or Disapproved due to wrong Strategy
Don’t be surprised if you do not showing or disappeared, this is because your ads have been paused or disproved. No need to panic because this is not such a big problem, you can switch them from pause to enabled mode. Some ads also fail to show because their related campaigns have been removed or discontinued; in this case, you will have to start from the scratch.
You can check whether you have accidentally removed or paused any ad from your account; simply navigate Change History where you can see the changes made to your account. In the last case, if you are still not sure why your Google Ad is not showing even if you have not paused anything in your account, chances are that they are disapproved. Ads that are disproved do not show any more to users, however, you need to deeply check out Google’s policies and guidelines to learn to fix your disapproved ads. Paying a little attention to such problems can boost your ROI and improve your Google Ads campaigns.
You can check whether you have accidentally removed or paused any ad from your account; simply navigate Change History where you can see the changes made to your account. In the last case, if you are still not sure why your Google Ad is not showing even if you have not paused anything in your account, chances are that they are disapproved. Ads that are disproved do not show any more to users, however, you need to deeply check out Google’s policies and guidelines to learn to fix your disapproved ads. Paying a little attention to such problems can boost your ROI and improve your Google Ads campaigns.
What you have learned from it all?
Coming to the conclusion of all that is discussed above, marketers invest a lot of time and resources into their Google Ads campaigns and often fail to see highest possible return on investment. The 7 common issues will prevent you from getting the best results out of your Adwords campaign. Make sure you are not making such mistakes that are limiting your potential.
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