Facebook Page or Facebook Group? What should you create for your

Brand Promotion?

Social media marketing is never complete without Facebook which has changed the lives of millions of customers and marketers over the past few years. Facebook serves as an effective tool for reaching wider audiences; whether no area blogger, a business owner, or a large corporation, Facebook marketing is inevitable for you in the modern era of digital marketing and social media. Facebook offers several different ways to market your products and promote your brand; you can create an eye-catching page for your business or a Facebook group to promote your services. But as a beginner social media marketer, how will you know which one is right for you?

Let us guide you about the Facebook basics to let the world’s largest platform work in your favor. With all the great features Facebook presents to marketers and individuals, it can be challenging to understand which tool will best suit your business or professional needs.

Facebook Groups Vs and Pages

Facebook provides a great variety of tools and features to help digital marketers and customers who are looking for the right information on the social media to meet their needs. Facebook offers a myriad of tools including messenger, live video, posts, newsfeed, groups, pages, and ads. Facebook pages for businesses have helped everyone to grow and multiply their success using cost-effective way to advantage the brands. However, the main difference between a Facebook page and a group relates to the stakeholders’ needs and the who are the customers trying to connect with the brands.

For example, if you are a team leader who is trying to communicate with your students and trainees on the social media, then a Facebook Group will certainly give you solid benefits as compared to a Facebook page. On the other hand, if you are an ice cream manufacturer and want to communicate and reach a wider audience on the Facebook, then you must create a Facebook brand-specific page to get the most value out of your social network page. Therefore, the biggest difference between the two options lies within the nature of audience you wish to connect with using a Facebook tool. You can message your coworkers on a group easily; while a brand can communicate with customers more easily using a Facebook page.

Reasons for creating a Facebook Brand-Specific Page

Until 2007, Facebook pages were not even launched and didn’t gain popularity since 2008. Facebook pages offer millions of brands across the globe to create a far reaching impact on their clients and customers. In the beginning, Facebook Pages were only meant to connect a few individuals before they turned out to be a need for marketers and tech-savvy professionals to meet their vital needs. Since 2008, Facebook pages have evolved significantly and have served as the lifeblood behind the advertisement atmosphere through the social network. Let us review some of the greatest features of the Facebook Page:

• Offers profile information related to your brand including its description, company name, location, and contact info.
• Shows posts can you can boost with a little investment.
• Sophisticated analytics to track the engagement of the followers.
• An optional Reviews feature.
• Users can talk to the admin of the page using messaging tool.
• Verification tool to confirm that a page is genuine.
• Community tab that allows access to the community posts.
• Ability to link the page with multiple Facebook groups.

The Facebook Founder Mark Zuckerberg stated in 2007 that Facebook Pages represent a truly new and innovative way of promoting online advertisement. The tech guru was true about his claim with Facebook Ads becoming a reality in the next few years. The entire Facebook revolution has created a social networking platform for the Internet marketers that simply outrank anything else on the Internet. A brand page allows its owners to directly communicate with their larger followers who intend to be a part of the family. Brands also get a chance to receive and send specific messages to their customers that adds more affordability to the tasks of marketers.

Facebook Pages significantly improve the brands’ awareness and profitability; boosting the page content is a vital need of all businesses. More and more brands in the contemporary world are utilizing an effective approach of Facebook marketing using brand pages that multiplies their success sky-high. Therefore, when a brand creates a Facebook page of its own, it can turn itself into a popular brand by communicating with the outside world more cheaply instead of a Facebook Group.

 What is the Functionality of a Facebook Group?

Compared to a brand page, a Facebook group is a great tool that acts as a hub for sharing information and discussion with clients who are willing to share their interests and common goals on that group. For example, if you are a professional designer and working in the design industry, you can join the groups related to other designers in the same neighborhood.
For creating a Facebook group, the only pre-requisite is to create a Facebook profile that will be visible to all the group members. The creator of the group will automatically become the administrator of the group; here are some of the coolest features of a Facebook group:

• Includes basic group information such as description and group name.
• Group admin can set group rules.
• Moderating tools available for admits.
• People requesting to join the group are asked questions or surveys.
• An events calendar built-in features in the group.

The Conclusion: The Difference between Facebook Groups and Pages

Now that you know much about the nature and purpose of Facebook Pages and Groups, let us get to the point to know what the difference between Facebook Groups and Pages is. The purpose of a Facebook Page is to connect the businesses and individuals with their intended audiences. Users can engage with the published posts which show that it is not a one-way type of communication. Users can follow or like the pages and can post their comments individually or react to certain posts. However, the community posts are not prioritized and appear in a tab separate to the Page’s main tab.

A Facebook Group is a revolutionary way to promote interaction and discussion with clients and coworkers. In the main tab of the group, the posts published by the admin can be seen by all the members in the group; if the group is public, then anyone can request to join the group. You can also restrict your page or group to the members of a specific country or region; this makes the group suitable for a specific range of communities. Finally, the most important difference between a group and a page are the analytics. On the Facebook pages, the administrators can get insights into the demographics of their audience; post reach, and engagement using analytics. The Groups do not offer any such analytics facility and only offer the basic information such as summary of a recent activity. 

Now that you know the primary differences between the Facebook Pages and Groups, you can use both features accordantly to get the most advantage for your business. One feature is unsuitable for the specific people who can use the other feature to best utilize Facbeook for their personal and business needs.