How to create your Instagram Content Plan for your Business in 2020

Instagram has become the worlds most effective and friendly social media platform for business marketers in the recent years which supports visually appealing and rich content. According to Search Engine Journal report 2018, the number of online adults using Instagram since 2012 has increased by 400%; almost 72% of people below 25 years use Instagram globally because it is relatively much faster and result oriented compared to other social network platforms. Do you want to use Instagram for growing your business and getting more customers on your website? Not sure how to improve your organic Instagram content online? Here is a simple Instagram content marketing guide you can follow to grow your business in 2020.

Creating the Successful Content Plan on Instagram

The Search Engine Journal report 2018 reveals that 98% of global fashion brands and 100% of auto manufacturing companies are already using Instagram content to leverage their sales. There is right way and a wrong way to plan your Instagram content; therefore, in order to get a decent to phenomenal success on Instagram, you need to break through so much clutter and create an effective content plan for your Instagram. Let’s get to the point straight away.

1.Plan your Instagram Profile Content Theme Successfully

The first step to running a successful Instagram business account for marketing purposes is to plan your content wisely. The feel and look of your business profile should be attractive due to Instagram being a number one visual social media platform that promotes your brand with visual appeal. While creating a profile theme for your Instagram, you need to put in some solid thought related to:

• Which color should be used for the theme
• Which filters to apply to your images
• What type of content you should post on the Instagram

The best example of Instagram account is Canva Page; as you scroll through Canva’s Feeds, you can see that the colors are changing organically. Other brands and businesses however are using a different approach. For example, fashion brands usually use their clothing colors in each grid. You can find appealing visuals of clothes for chilly, relaxed, and sunny weather.
The formula here is that in order to impress your Instagram followers, you can use a nice collection of images and videos on your Instagram account grid like the world’s most glamorous brands. The style you adopt for your Instagram profile represents how great your brand is; therefore, show what colors you want customers to associate with the brand and decide the type of content to post on the Instagram account.

2.Plan the Instagram Content Feeds in Advance

Since Instagram is the world’s busiest social media platform, brands post normally 25 to 30 posts per month on their Instagram account to promote their marketing efforts. Instagram content strategy must include posting consistent and daily content on your account. In other words, you need to plan your Instagram feeds in advance and post them every day to keep your brand engagement and reach effective. The best strategy is to plan all your Instagram images, videos, and content feeds 2 to 3 weeks in advance. A little bit advance planning can be time consuming; however, it will surely assist you in building cohesive content feed to attract your desired audience.
Users will always interact with your brand by first reaching out to your content feed on the Instagram; so the formula is to keep up a consistent posting and editing style to build the business image. Make sure that images and videos you are using all relate to the theme of your brand.

3.Use Relevant Hashtags on Instagram Posts

As a content marketer and social media expert, you must be aware of the importance of hashtags that help to discover your content easily. When your target audience finds and discovers your content on the Instagram, it increases the impact of your content. The best way to make your content discoverable by using the most relevant hashtags which can help to make your content viral on the social media.
Three types of hashtags are important to use on Instagram if you want to optimize your content; understanding them is vital for your marketing success:

Trending Hashtags

Trending hashtags are the most common type of hashtags used on the social media nowadays. For example in 2020, if you are running a fitness gym, then you can use the trending tags such as #fitnessclub or # gymforfitness

General Hashtags

General Hashtags are also used commonly on the social media platforms these days which have grown in popularity throughout 2019. Examples of such hashtags are # love, #happy and # fashion.

Niche-Specific Hashtags

Niche specific as the name indicates relate to your specific industry or brand which can also include your brand name. For example, if your company manufactures sports shoes, then use # sports # footwear as hashtags to boost your post on Instagram.
There is no hard and fast rule to add hashtags to any Instagram post; you can use as many as 30 hashtags in a post; but don’t use too many of them because the post may look spammy otherwise. On average, 10 hashtags per post are enough to accomplish the goal of reaching audience. Finally, before adding the hashtags in your post make sure that you properly research the hashtags using various tools such as All Hashtag or Seek metrics. A habit of maintaining a list of most popular and relevant hashtags can boost your post intently.

4.Do Posting at the Right Time

Another important factor affecting your Instagram content success is using the right time to post your content on the social media to reach the right audience. This is because your target audience may not be online 24 hours and it may be useless to post 10 pieces of content on Instagram when nobody is online. According to the Search Engine Journal SEJ research, here are the best times for posting your content on Instagram.

Best Time

The best time to post your content is Wednesday at 11 a.m. and Friday between 10 and 11 a.m.

The Best Day

The research claims that the best day to post the content is Wednesday because it is in the middle of the week.

Worst Day

The worst day to post content according to SEJ research is Sunday because people are mostly not online on a holiday and chances of engagement on Sunday are pretty low.
The above timings do not suggest that you should never post content on weekends or other than Wednesday; it all depends on the nature of your business and specific niche. Timings can differ according to age group and location as well. Using Instagram analytics can help you to get the best idea when the target audience is most active on the world’s busiest social media platform.

5.Measure the Results

The final advice from us is to measure the results of your Instagram post constantly in order to estimate the effectiveness of each campaign. That will provide you great information for improving your content and optimizing your hashtags. Keep track of Instagram comments and engagement rate to have a better idea of where your campaign is going.