Future of SEO in Pakistan

Search engines are the easiest and widely used method developed for consumers to locate their desired sites. In order to increase the viewership of these search engines and promote its usage, Search Engine Optimization (SEO) technique is used. Search Engine Optimization (SEO) helps increase viewership of the website being searched through it by adding clarity and improvement to the visibility of the website. In simple words, visibility of your site on the most used search Engines like Google, Alta Vista and hotbot are made better with the help of SEO technique. In other words, better the SEO technique used higher will be the visibility of your site. Google is the most favorable currently in terms of high traffic and is being used worldwide. Therefore, most SEO efforts are being focused on getting a good rank on google.com in Pakistan. If a website is not able to get high viewership, this means that there are less number of visitors and the owner is not able to benefit. In order to attract more visitors and get them converted to valuable customers, search engine optimization is an important aspect which should always be taken care of. With increased demand and knowledge, SEO specialists in Pakistan are increasingly growing.

Although SEO plays a very important role in increasing your website traffic or demand, but most of the web developers and content writers have misused the way of portraying their websites. For example, when a particular keyword is typed by an individual, many sites pop up, which have little or no connection with the keyword or title being searched. This is because many of the sites contain those popular keywords which are not even related to the content on their website. These keywords apart from being there in their content are also in Meta tags. This makes it easier for them to achieve high ranking but makes it difficult for many searchers to locate the information they require. This is generally referred as “spam”. As a SEO specialist it is essential to know how to generate traffic to the site in a right way and in Pakistan SEO experts have good understanding and knowledge regarding this.  

SEO –  Its Future in Pakistan

Presently, majority of the website owner are taking interest in SEO due to increased knowledge and awareness about the benefits it offers. Due to the increased demand, professionals are showing interest in learning SEO because they know how much benefit they can get from it in terms of money. Therefore, keeping all this in mind, a good prospect in terms of SEO can be seen in Pakistan in near future.

Moreover, the importance of visibility for websites is being focused on by the new web developers and designers as they know how SEO has created a difference in their viewership after the website is launched. Thus, the increasing number of websites has increased the demand for SEO and Pakistan has started incorporating this benefit in their web developments as well.

Why SEO seems to have a good future in Pakistan?

One reason of a good future for SEO in Pakistan is its cost, as it is quite cheap for companies to get the work done from Pakistan then as compared to western countries. This is the reason due to which most of the countries like Dubai, America and Europe are outsourcing their work.

Furthermore, SEO specialists in Pakistan are also increasing because they are being paid well by the companies abroad. Pay for SEO specialists in Pakistan varies from Rs. 50,000 to 100,000 or more provided that they are hard working and intelligent freelancers. Moreover, western companies have also been outsourcing their work in huge quantity to Pakistani SEO specialists to avail their expertise and be benefited at a very nominal rate.

Scope of SEO in Pakistan

In today’s electronic age, the role of Search Engine Optimization (SEO) is becoming increasingly significant across all areas of Pakistan especially in Lahore, Karachi, Faisalabad & Islamabad. Search Engines are rapidly becoming basic way in searching the web occurrence on the Internet. Research has shown that, about 80% of internet traffic is generated through search engines. Approximately 75% of the users staying only on the 1st page of the search results and only about 20% of the users go ahead to the 2nd page of the search result.

In my survey after imposing the income tax on foreign firms operating in India may push then to look towards Pakistan instead. After improving the offshore or outsourcing web development business in Pakistan, internet marketing business scope is growing very well. In start of 2000 decade SEO & SEM scope and future is not bright, very few jobs creating and very few people know about Search Engine Marketing (SEM) in Pakistan. Now a day there is a great scope & future of SEO / SEM in Pakistan and too much creating SEO expert’s job in Pakistan. Now Search Engine Marketing become a major department of all software houses because now every one want to promote own business in all major search engine and internet areas. A lot of SEO, SEM and Link Building jobs opportunity creating in Karachi, Lahore & Islamabad. But if we will measure up to salary wise Lahore & Islamabad is batter than as compare to Karachi or other cites of Pakistan.

Search Engine Optimization has great scope & future in Pakistan and all SEO Companies in Pakistan have a dedicated team of experienced Search engine optimization experts, Linking Experts, SEO content Writers, Designers and Search Engine friendly web developers that help you to gain maximum out of your interactive internet marketing campaign. Each search engine optimization experts has huge experience in the SEO industry, and well operational to switch any kind of interactive marketing projects.

Most of Search Engine marketing companies in Pakistan working as a back office for both On-Site and Off-site search engine optimization.

Services includes at least following:

• Research and analysis
• Web Site analysis
• Keywords analysis
• Competitors analysis
• Implementation
• Content writing
• Site Architecture
• Search Engine Submissions
• Link building
• Blogs Posting
• Link Baiting
• Monitoring
• Ranking position
• Link popularity
• Indexation
• Traffic stats

Keeping the above discussion in mind, we can surely conclude that SEO specialists in Pakistan have a bright future ahead.

For further details on “Future of SEO in Pakistan” please visit www.rizwanzahid.com.