Why LinkedIn is a Useful Tool for Marketers: Guide for Digital Marketers
Marketers know well that social media is the key to successful digital marketing campaigns in the age of super-advanced technology. Platforms like Facebook, Twitter, and Instagram have impacted the lives of marketers hugely over the past decade; however, LinkedIn can also do a lot more for your business promotion and marketing than you think it can. Whether you are a digital marketer, hunting the internet for generating leads or aiming to build your brand awareness, LinkedIn as a massive platform that can give you access to more than 450 million individuals and professionals around the globe.If you are not yet ready to get started with your LinkedIn marketing campaign, then let us provide you some awesome tips on why you should use LinkedIn as marketing tools and how these tools can help you engage with your audience in a smarter way?
1. Create a LinkedIn Profile for your Business
LinkedIn is offers some cool new target marketing tools to assist the digital marketers gain more access to their relevant audiences. The new tools and features will allow only those businesses to leverage their marketing campaigns that have already created or plan to create their accounts on LinkedIn. Creating and starting with your own LinkedIn profile is the first step towards building a successful business and getting your name out for the global audience to see your unique products and services. On LinkedIn, people are busy collaborating and doing business with other people, your LinkedIn profile can be a doorway to connect to millions of other businesses and professionals which can help to build a solid foundation for your brand.Your LinkedIn profile is vital because it helps to build the first impression of the business and there are plenty of opportunities on the platform to impress your target users. You can use tools and tricks to optimize your LinkedIn content on the profile page to have a better chance of appearing in more search results. You can highlight and showcase your stellar skills, achievements, and details to attract new audiences.
2. Create an Effective LinkedIn Business Page
In addition to your LinkedIn profile, you can also create a savvy LinkedIn profile page which can serve as an opportunity to offer your prospective customers to connect to your audience. You can help the customers and clients learn about your business more on the LinkedIn profile because people who are searching for your brand will definitely find the related page and contact you for their problems. Therefore, if you are not yet started with LinkedIn marketing, then start creating a LinkedIn business page now and boost your marketing quickly.3. Define your Marketing Goals and Audience
A good strategy to start after creating your first LinkedIn company page or profile is to define your goals comprehensively. Major marketing goals that marketers can define on LinkedIn comprise of raising brand awareness, increasing leads, and both of these activities. Once you are sure what you want to accomplish on the platform, it becomes an easy path to define the audience you are looking for. People are also craving for your products or services to meet their specific needs; therefore if you are a business company selling social media software and want to encourage people to buy your software, they can test your software free after contacting you and convince their bosses to buy it.4. Comprehensively Optimize the Business Page
Everything works well with optimization in the digital world; every effective business page or profile incorporates content or details that are optimized in terms of SEO to attract the right audiences. First step is to optimize the company page on LikedIn for search when you know that thousands of people are searching for your brand on LinkedIn. A well optimized page can certainly help you to gain more visibility in terms of brand recognition. Therefore, always design SEO friendly content for your profile page on world’s busiest social media to help people search for your page.Optimizing a profile page can be done in many ways; for example, you can use the following steps to improve page optimization:
- Use Inner Keywords: In the company profile content, the information must be filled with the relevant keywords which help you to represent who you truly are and what services or products you offer to the clients. Do research on the right phrases or words to be included as keywords if you are not sure which keywords to include. A keyword research tool such as Moa or Serums can maximize your efforts to search for the best keywords for LinkedIn profile optimization.
- Link to Your Company Page: You can also boost optimization by linking your company page from your blog or website. It is an easy win-win strategy that allows your profiles to be fully updated. You can add your company page’s link in all your employees profiles which can give audience significant chance to click on that page.
- Share the Relevant Content: One of the best ways to improve your rankings and search results is to share relevant content regularly. When you have created your business page, they are also appearing on the public pages that help the search engines like Google to index your page. This will allow the page to appear higher in the search results when someone chosen your page.
- Promote the Business Page outside the company: You can also invite other followers, employees, friends, and partners to follow your company page. Use strategies such as email marketing, newsletters, blog posts, and articles to encourage readers to become your page followers.
- Add a Follow Button: On your LikedIn company page, you can add a “follow button”. The goal of this button is to help the people follow your page more easily.
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