Lessons Marketers Should Learn Using Google Ads

Google Ads are simply awesome resource when it comes to helping the people’s businesses grow and providing new leads to the customers. It helps businesses get new leads through search ads and display networks and the process seems pretty simple. However, Google Ads are not straightforward to navigate always as you might not be up to date with the platform. If you are not familiar with the platform and fail to understand all the features and strategies, then you might turn your Google Ads into a nightmare instead of propelling your business into a forward direction. In other words, marketers can learn significant lessons using Google Ads in the real life scenarios.

In the absence of social media marketing and digital networks, it used to pretty tough for the global marketers to afford the advertisement for their networks. After the arrival of Google Ads, things pretty much changed for the marketers because they found an inexpensive platform to spread their word to the public. However, that also requires signficiant planning and focus otherwise you can end up spending a lot of dollars with little or no benefit from it all. Here is a simple truth about Google Ads: Google Adwords are keyword based ads that are mostly visible on the right hand side of the search page on Google which are also known as the sponsored ads. For example, if you sell WordPress themes, then people can go ahead and search “Word Press Themes Purchase” who will be able to see your ads along with the sponsored ads.

Do you expect your ad to appear at the highest point of the page? The fact is that how high your sponsored advertisement appears on the search page usually depends on the amount of budget or investment you put into your marketing campaigns. Moreover, another factor that impacts the position of your ad is the relevancy of your ad which plays an important role in ranking your website. Since Google AdWords is a service that falls under the category of pay-per-click, you can only pay Google when you click your ads.

Meanwhile, as soon as y our create your campaigns; you can create a text-only ad that includes a link to your official website. You should specify exactly how much budget you want to spend; Google also allows marketers to put their paid ads through its content network AdSense that allows putting your ads on the websites that offer content that relates to your keywords.

When you Google the term AdWords that will return dozens of pages of links to experts of all kinds promising to optimize the AdWords campaign. You can therefore learn many lessons that business owners often learn the hard way that have dived into the world of Google AdWords.

Imagine that you offer a product that has never been ordered before in the global market. In that case, using the AdWords is going to result in a disaster for your marketing campaign. Why? Because AdWords is a keyword-driven tool that allows marketers and business owners to choose appropriate keywords. If you are offering a robotic doll named Rebecca to the kids of Elite families; given a set of keywords such as “Rebecca the robotic doll” has less chances to drive many customers to your business because they have never purchased a product like that before. Although, expert marketers can understand that to get the best results from AdWords, you should advertise more conventional products such as women’s handbags and coffee cups. You can use search engine optimization techniques and strategies to improve the site performance on Google searches.

Here is a practical story of Georgette Blau who runs on location tours in New York. He took advantage of Adwords campaign to promote his tours to promote a movie. While he was doing so, she admitted that she made a mistake. She thought that she was running Google Ads; she would not lose her money quickly. Moreover, when you place an ad on the Google network, it can also appear on many hundred websites which can generate hundreds of clicks in few hours. The clicks can multiply into thousands in a day depending upon people’s searching needs; this actually is a great prospect for the marketers using Google Ads, it can also confuse a few readers because they show up on quite a few platforms.

In order to shut off the ads, you may have to spend $500 or more which can disturb your monthly or daily Ads budget. Now, Blau realizes the threat and sets realistic budgets for her marketing campaigns to promote her movies and tours. The bottom line is, you must plan your Google Ads budget in advance and consult the experts before you can run out of money.

This is a question that many marketers can ask after having a setback with their Google Ads campaign. It might be a difficult to believe but many marketers think Google Ads might not be the great thing for them while it works well for so many other marketers. To figure out whether Google Ads is the right thing to do for your network, the old saying is right that you never know something unless you try it. If you are a financially stable business owner who does not mind losing a couple of bucks on failed campaigns, then Google Ads might not be a problem for you to try. The truth is that Google Ads can work for any and every business if implemented right.

Companies and even individuals can double their return on investment using Google Ads which means that most businesses can find a success using Google Ads. Even if you have a $100 to waste on Google Ads, it might be worth a try to test the market and understand the value of Google Ads for your business promotion. On the other hand, if you are someone with a perfect mindset to get a concrete result out of your investment, then let’s talk about average industry data concerning cost per click.

When someone clicks on your ads on Google, cost per click is the amount of money that you owe to Google for having a click. A Search Engine Journal 2019 article states that the cost per click across all industries is $2.69 on the search network.  You can expect to pay a few bucks per click depending on your niche and industry. That kind of data can be useful for marketers to calculate how much money they will need to land one conversion.

Google Ads might not be for everyone but anyone with a solid planning and budget can take advantage of Google Ads to significantly promote their business and reach out new customers. Google Ads work in a complex way that is learnt by many marketers the hard way; you can choose to lose thousands of dollars on Google Ads or you can invest only a few bucks first and think strategically to convert your campaign into a success. It all depends on your expertise and skills to manage Google Ads platform.