Should Businesses Invest in Google Ads in 2020?

As a digital marketers or a business owner in 2020, there is nothing worse than someone telling you why you should quit using Google Ads for a myriad reasons. There is a serious problem when it comes to understanding and having appropriate knowledge about Google Ads to help your business flourish. Google Ads are improving in the New Year with Google focusing on introducing new seasonal events and segments to help the audiences get what they search for. It would be ridiculous to believe that using Google Ads will no longer do any good in 2020 for your business because you make all the mistakes you should not in order to get the best results.
The 2019 Google Impact Report states that businesses make an average of $2 in revenue for every $1 they spend on AdWords. Let us explain you why this claim is completely ridiculous and how AdWords can still help you grow your business in 2020.

The Reasons why People Quit Google Ads

Before discussing why AdWords is still a useful tool for growing your business, let’s have a brief idea of why people discontinue using them. Most business owners or marketers who quit believing in the effectiveness of Google Ads do it for the following reasons:

• You pay for the clicks
• It is impossible to compete with the giant companies in the market.
• The number of characters available is limited.
• One little mistake can cost you effort and money.
• It just does not fit with your business niche.

We can assure you that these claims are totally inaccurate and why digital marketing companies are investing thousands of dollars in ad spending to boost their businesses.

1.You only Pay Money for Quality Clicks

With the advent of pay-per-click advertisement, you only pay for the keywords you strategically bid on. How does that work? For example, if you are a mobile repairing person and wish to generate new leads for the mobile repairing companies near you; you can just bid on those keywords and you will only get charged when someone clicks your advertisement or visits your website.
This is a great way because where can you find another effective method of advertising on the Internet where the purchasing intent of the customers is that much higher. Your customers are always searching for you by typing the keywords and your ad will only populate according to your keywords that you selected. You will not get charged unless someone actually clicks on your add If you are good in planning the right keywords, then there are amzing opportunities to bring more traffic to your website using Google Ads.

2.You can Compete with the Giant Brands and Big Companies

Back in the days of traditional television and radio advertisement in the 1990s and 80s, businesses and establishing brands had to spend significant dollars on getting their ads on air. However, in the contemporary age of the Internet, you can start doing that for as little as sending a $300 and can even start with no budget. However, we recommend you should always set aside a budget for your Google Ads promotion in order to be able to generate enough clicks and data to make changes and enhancements that will improve your conversion rate.

Google Report 2019 states that more than 55% of the SMEs small and medium enterprises are using the pay-per-click advertisement. Once your are on your way to generate conversions for your business, you can always focus on increasing your advertisement budget. A great metric you can use is RAOS Return on Advertising Spending) that can help you to justify the return on investment. This is the benefit of using AdWords that no other company than Google can offer you in the digital world of marketing. You can make your marketing campaigns more profitable and can actually track your performance to constantly invest more in your ad campaign.

3.Use less Characters and try to be more Creative

You don’t have to be obsessed with improving your AdWords score for becoming successful. Most unsuccessful people believe that if they place the exact keyword they are bidding on in the ad copy, they will be able to improve their quality score. Sadly, many believing this notion have failed to achieve significant results. The real secret to success with your ad strategy is to distinguish your ad from that of the competitors and make it simple and unique using less characters. You would not want your ad to look like anyone else’s ad; therefore, don’t make an ad copy just similar to your competitor.

4.Avoid these Mistakes that can Cost you Dearly

The Google report 2019 states that most advertisers who use their budget on Google Ads waste 61% of their investment doing the wrong things. Remember that mistakes can only break your Adwords campaigns and cost you if not corrected. It is true in every component of business; it works as similar to a dishonest accountant in your company who can make you go bankrupt. So if you are not yet an expert or experienced professional who have used AdWords campaign before, we recommend you hire an expert such as a Google Certified Expert to save your money. If you are still willing to do it yourself, then be willing to learn the craft of Adword marketing.
Below are the biggest mistakes you should avoid to save yourself from a disastrous AdWords camp gain.

• Do not focus on improving your bidding strategy
• Not monitoring the search term results and adding negative keywords.
• Not remedying the inaccuracy of reporting due to improper conversion tracking setup.
• Preparing a poor advertising copy.
• Not properly setting up the location targeting.
• Not distributing appropriate budget for your Google AdWords campaign.
• Bad website content which fails to provide a clear picture to users as explained in the advertising copy.

5.It Does not Fit your Niche

Another wise strategy is to think of the keywords and search terms that can help people to learn more about your business. A large number of businesses are using the power of Gödel Ads and driving more traffic to their websites by using the right keywords. If you properly executive your keywords, you can turn Google AdWords into a miracle for your business success. The beauty of AdWords is that if you are new to Google Ads and want to start incorporating them, you can hire a professional and set up your first AdWords campaign within one or two hours to help you make a long-term investment in your business.

Conclusion

The advertising world is changing dramatically with your target audience not being at one place. You must aim to connect with a higher number of potential customers using the social networks and investing in your digital advertisement strategy. If you spend your money wisely on Google Ads campaign, the new form of advertising can become a goldmine for your business success. Since marketers and advertisers are always doing the wrong things and blaming Google Ads for its worthlessness, understanding the above strategies can not only change their mind about Google Ads but can help them leverage their business in 2020 sky-high.