How to optimize Google Ads in 2020: Tips to increase Ad Clicks

In terms of improving the return of investment, Google Adwords is the most effective platforms professionals can use in the evolving times. Despite failing to gain substantial returns with Google Ads, it is still not a big waste of your marketing budget if you know the right tricks to optimize the Google Ads in 2020. Setting up the AdWords campaigns is daunting and becomes a challenge for the beginners, you must be sure that you get a good return from your investment by avoiding some of the common mistakes marketers make. Let’s have a deeper insight regarding what you can do to set up your Google Ads campaign correctly in the new decade.

Why Google Optimization Score is Important

Before we dive into the findings why marketers make mistakes that do not help them to yield much traffic from their AdWords strategy, let us have a brief introduction of why Google optimization score is important. You can score anywhere between 0 to 100%, with 100 meaning that your account can perform at its fullest potential. You can view your optimization scores at the campaign account which shows the details for the active search and shopping. Google has planned to expand its feature to improve your scores as each guideline comes with score uplift. You can use some Apply Button to use some Google’s recommendations such as Adding Price Extensions and Use Customer Lists. Testing these features is vital for your AdWords campaign success to increase the Google optimization score.

Avoiding Mistakes is Necessary to Improve ROI

The first thing to understand while improving your Google AdWords strategy is that if you set up your marketing campaigns incorrectly, then you are not likely to see a big return. Using the platform in an unplanned manner can be a huge waste of your effort and resources. Some of the most common mistakes marketers make include:

• Using the negative keywords
• Using board match keywords
• Not sending your traffic to dedicated pages.

While setting up a campaign for your Google ads optimization, you should know as a professional that most people are searching on Google for the products and services they need or desire. Most of the audience has low search capabilities and are pretty low in terms of making decisions. They are reluctant to decide even if they like a service or a product that you are presenting in your advertisement. However, people are actively searching for the loyal brands to provide them the products and services. Google Adwords is the right tool to get your product lined up in front of the Internet audience.
Needless to say that AdWords is just a marketing tool and does not guarantee success in terms of money. If you aim for a big inbound marketing success and outcomes, you also need to focus your strategy on the people who have clicked on your ad and convert them into customers.

Focus on Relevancy

Google has gotten itself in the big AdWords game in 2020 and adding more built-in features that offer users the optimizing scores and recommendations. This looks awesome in terms of Google’s caring support and guidance, however, applying Google’s recommendations isn’t going to work wonders for you. Google describes its optimization score as an estimate of how well you’re Google Ads account is set to perform. That includes relevancy because without it, your campaigns is not going to yield a single lead despite you spending hundreds of dollars in short time.
If you are a business professional with expertise in SEO, your ads will also show up for the search keywords such as “online SEO trains” or “best digital marketing services”. However, none of these keywords are relevant; you must create long-tail keywords which will help to drive the relevant traffic to your website.

Optimization is an Ongoing Process

AdWords may have some loopholes; however the data it provides is the best thing you can use. You can for example test a new keyword on your AdWord campaigns if you thing it will bring you more leads. You can write the keyword off if it fails to bring more leads; however, if the keywords provide better results, then you can further improve the AdWords campaign with it.

Tools for improving Google Optimization Results

1. Add Price Extensions

Adding price extensions is an interesting option and something you should consider to improve your optimization score. Generally, a lot of retail and online stores are able to get good results from using the price extensions. The competition is increasing online with more and more people using Google AdWords on their websites; it is a good strategy to test the dynamic price extension app to better qualifying the people visiting your website.

2. Using Customer’s List to your Advantage

Customer’s list is not a proven marketing method yet, many companies in a phase to test it who are considering it for their account optimization. Google is evolving its strategy and does not allow you to target the similar audiences; it makes it even better for you to use the customer’s list. The innovative idea can be intriguing if you test it on your website and see what results you get.

3. Apply Dynamic Search Ads

Google is also recommending its faithful users to use the dynamic search ads feature. This feature seems a little bit advanced and out of the box for the new comers. Therefore, it is better to test one campaign with it and see how it performs for your business. This can also bring some surprising results to you if you are an advertiser who is consistent and have a large catalogue of products and services to offer to the customers. Google itself describes the effectiveness of its dynamic search ads by saying that it is “ideal for customers with a large variety of products and a well-developed website. Dynamic search is a great tool which marketers can use. It works with the website content to target your ads and can also reduce the gaps of your keyword strategy”.

4. Set up your Optimization Goal Wisely

When it comes to Google ads optimization, have a 100% optimization score should not be your ultimate goal. Most of the accounts using Ads have a decent or average optimization score that reviles around 70 to 80%. You can however try to push the results a bit higher according to your advertising budget and efforts you can invest.

Conclusion

Setting up the AdWords campaign is not easy, however, however, following the above steps will lessen your worry because AdWords optimization needs steady work to get you good return on investment from Google. This is not true that Google optimization score is useless; you can use the above suggestions which can help you with your new account. Blindly trusting the Google tools and recommendations is not the idea here, a wise strategy is to test the tools and features Google provides for improving your optimization score. Google is smart; however, it does not know what exactly your business is. Only a human touch from you can maximize the results from your AdWords campaign.