How to become a Great SEO Consultant in 2020

Search Engine Optimization is changing each year. Professionals who are a part of SEO journey can realize SEO is going to be the next big thing of the century in terms of business success and online marketing. It is a thrill to launch your first website and embark upon a journey to become an SEO expert in 2020; however, SEO consultancy career is much harder than you think in the beginning because it requires great deal of reading, experimenting, and researching to have a ton of success. SEO consultancy just like other consultancies is no less difficult with sugar-coated results to achieve your dreams. Once you face the challenges of becoming an SEO expert, the career can be extremely rewarding.
Let us guide you through some awesome tips to help you develop and understand the key traits and strategies to become a great SEO expert in 2020. With Google Algorithm changing each year and new rules knocking your door; it is going to be an uphill battle and constant learning effort to gain significant improvement.

Great Ways to Become a SEO Expert

No doubt SEO consultancy is a tough business that requires professionals to spend five to ten years at least to work their way up the SEO consultancy ladder. However, the good news is that you can also become a successful SEO coach or consultant and boost many key businesses and websites in your area by clearly understanding the techniques to become a truly great SEO professional. The view from the other side is different because experts often focus on areas which beginners do not pay much attention to. There are several elements involved in making your way up the SEO ladder and set you apart from other professionals.

1.Define Transparent and Clear Goals

A great SEO expert knows how important it is not to cripple other’s businesses by applying the wrong techniques. SEO gone badly suggests that you are not yet sure of your key goals; setting realistic goals is the starting point of this race to bridge gap between your skills and results. Everyone involved in the SEO team must have clear goals in addition to the team leaders; when the team works on a clear mission that is attainable in a specific period of time, they can better hold themselves accountable for their success or failure. Therefore, without setting up realistic and clear goals, it is nearly impossible to prove your worth as a SEO consultant in the competitive global marketplace.
In addition, an expert must understand the client’s needs and the project extremely well to reach his or her goals. Your SEO project goals can change according to client’s requirements. For example, if you are dealing with a real estate client, then your goals should be:

• Increasing the organic traffic by 50%.
• Cut the cost per click by half.
• Improve the keyword choice and visibility.

In the light of such goals, your client can have a better idea of what you are trying to do to help them build their audience and gain more traffic. After all, SEO consultancy is a two-way street with you being the boss of all major SEO decisions and recommendations.

2.Show your Value to the Clients

After you have clearly defined the expectations and goals, another important thing to do is to educate your clients in the digital space to build strong relationships. You must provide clines education to help them understand your value; the true fact is that in the digital marketing world, every consultant cannot be an expert of everything, but you should be fully familiar with the industry trends and best practices to apply these techniques in your area. For example, there is a keyword research, the competitor’s analysis, and link building to master if you want good page optimization results.
Your success as an expert also depends on who you are working with and what team you are working within the organization. Mentorship is important to help you boost your skills and learn new technologies in the SEO field; you must know how your seniors and colleagues are focusing on improving their expertise and what best practices they are following to boost their consultancy career. That will also help you understand the background of your clients.

3.Show your Expertise

A great SEO consultant is not only aware of what is happening in his own organization but also gets the big picture of global industry to learn from several experts Once you have mastered your skills and have a proven track record, it is extremely vital to demonstrate your knowledge about your skills and the organization you are running or working with. Make sure that you ask a lot of questions from the influential people in your field and do not stop even a day to boost your knowledge. You should regularly check with your clients and let them know you are the best in the industry with a proven portfolio of great success.
This can happen if you do a couple of simple things such as subscribing to top blogs and publications online. You should also set up Google alerts and monitor your current activity to demonstrate your expertise. Use simple gestures and good manners to prove your trustworthiness to the clients.

4.Answer Client’s Questions Clearly

A great consultant has a great attitude with his clients as well as his trainees; clearly and immediately answer your clients. This is a challenge that many consultants face in the medical and HR field to get their point across the clients effectively. Truly acknowledging and addressing the pain points and concerns of your clients is essential to build a fruitful relationship with them. A great consultant does not make his clients wait and says “I will help you with this one in a couple of days”. Moreover, a great consultant is highly unlikely to dodge a client in answering their questions that may confuse many clients and repel them with their attitude. Therefore, the best consultants are always able to help their clients as quickly as they can.

5.Learn and Master the Latest Tools

Neil Patel has a great saying in this regard that “a consultant is only as good as the tools he uses”. Despite having many years of experience in teaching and executive SEO, you cannot expect to become a successful SEO consultant without using him right resources and tech-tools. The tools must match the needs of your clients’ business; the vital tools SEO consultants must utilize can include:

• Keyword research tools
• Communication and email tools
• Project management tools
• Graphics designing tools
• Digital marketing statistics and analytics
• Google Docs and word processors
• Drive Management and storage tools

In addition, tools such as Serums, BuzzSumo, Moz, and Google Analytics are handy tools for all the digital marketing gurus and professionals to have proper insights and information. These right tools can align your consulting efforts with your client’s needs. However, before choosing tools, remember that one tool may suit your business and another does not, so it is better to try different tools and play with them to match your business needs.

6.A Few More Suggestions

In addition to the above valuable suggestions to boost your SEO consulting skills, you can also make a mark in the market by following the below mentioned tips.

• Know your audience well
• Keep up-to-date with the latest SEO trends
• Test and Learn
• Implement Advanced SEO strategies
• Scale your SEO Efforts