For those who are just beginning their fantastic digital marketing journey, Google AdWords is an amazing pay-per-click PPC network that is owned by Google itself. As you know that Google is a giant search engine in the world, hundreds of thousands of firms and individual entrepreneurs use Google AdWords today on daily basis to drive traffic to their websites. In fact, many organizations rely on PPC and Google AdWords as a major platform to increase traffic. But that does not mean that only giant businesses can take significant advantage from Google AdWords; Google has a wide network of partner sites as well that gives opportunity to any business to increase traffic through AdWords.
If you are a solo entrepreneur or still inexperienced in using PPC platforms, you can take advantage of Google AdWords. Our basic tutorial about PPC AdWords will allow you to give it a try. Let’s take a quick look at how AdWords works.
If you are a solo entrepreneur or still inexperienced in using PPC platforms, you can take advantage of Google AdWords. Our basic tutorial about PPC AdWords will allow you to give it a try. Let’s take a quick look at how AdWords works.
How Google Ads / AdWords Work?
Users on the Internet generally use keywords and search for their related products and services. AdWords work on a simple rule of keywords that people can bid on. Whoever bids the most for a keyword will take the number 1 spot. Google allows almost 3 to 4 pieces of ads at the top of the search page, however, you do not have to secure the No.1 position to get significant traffic. Since Google has thousands of partner websites, it means people can also choose to decide whether to show their ads on the partner websites or not.
In this simple way, Google AdWords, the world’s most popular PPC system works for the businesses. As the features are increasing in Google AdWords, the process can get pretty fast and complicated. In fact, Google AdWords is pretty fast-paced and easy to use platform.
Here are a few major advantages of using Google AdWords:
In this simple way, Google AdWords, the world’s most popular PPC system works for the businesses. As the features are increasing in Google AdWords, the process can get pretty fast and complicated. In fact, Google AdWords is pretty fast-paced and easy to use platform.
Here are a few major advantages of using Google AdWords:
- It is the strongest PPC network in the world
- It provides a wider audience reach.
- Millions of partner websites are also offered.
- It makes it easy to set up digital PPC campaigns.
- It provides instant and quick results for marketers.
- It allows creating daily budgets with smart bidding.
- It offers great analytics and advanced tools.
All these benefits are not offered by any other PPC platform, therefore, you cannot come with a lame excuse for not using the AdWords.
Google Ads / AdWords Basics for Beginners
How Bidding Works on AdWords / Google Ads
AdWords provide an easy to use interface in addition to many benefits; as a beginner Adwords user, you need to first identify how it’s bidding system works. On Google AdWords, bidding is relatively simple. The quantity and sequence of bidding will allow you to understand the position of your AdWords and how many clicks you are getting. For example, if you are a digital marketing company and no keywords are running the Google AdWords, then you will appear at the top irrespective of bid dollars. Once, many people are able to start bidding on the keyword, then your ad can be pushed down to the position. The number of ads displayed on the page mostly depend on the competition; this shows that there is no need to be on the top to be displayed in the search results.
A lot people are not aware the Google AdWords is not the only thing Google owns; Google also has a large network of websites. According to an estimate of Search Engine Journal, Google has almost 2 million partnerships with websites that display Ads and earn significant ad revenue. This shows that you can easily find audience and target them while they are watching a You Tube video or browsing a social networking website.
A lot people are not aware the Google AdWords is not the only thing Google owns; Google also has a large network of websites. According to an estimate of Search Engine Journal, Google has almost 2 million partnerships with websites that display Ads and earn significant ad revenue. This shows that you can easily find audience and target them while they are watching a You Tube video or browsing a social networking website.
What is Google ads / AdWords Quality Score?
As it was discussed before, Google AdWords is pretty straightforward to use once you master the basics. Quality score is a feature that many users of AdWords don’t even care about of know about its existence. Since two most important elements of AdWords is its quality score and its effectiveness, the quality score can significantly influence both these elements. The quality score is much similar to the credit score; it helps you to know how is your ad really performing on the Internet and and how much you pay for it.
You need to follow two steps to successfully reap the benefits of AdWords. The first step is to create an advert, then run a PPC campaign related to your ad. Your quality score can be affected from a myriad factors including your landing page, click through rate CTR, the relevance of your keywords, and the performance of your Adwords account. If you put a little serious effort, you can reap good rewards directly from Google in terms of improving your ranking and also lower costs. This implies that a good quality score is indispensable for running a successful AdWords campaign.
The fact is that improving the quality score does not happen overnight, it takes using the right optimization techniques and time to finally show benefits. You need to consistently tweak your ads and make changes to Adverts in order to considerably improve your quality score. Keep in mind the following tricks to improve the quality score.
You need to follow two steps to successfully reap the benefits of AdWords. The first step is to create an advert, then run a PPC campaign related to your ad. Your quality score can be affected from a myriad factors including your landing page, click through rate CTR, the relevance of your keywords, and the performance of your Adwords account. If you put a little serious effort, you can reap good rewards directly from Google in terms of improving your ranking and also lower costs. This implies that a good quality score is indispensable for running a successful AdWords campaign.
The fact is that improving the quality score does not happen overnight, it takes using the right optimization techniques and time to finally show benefits. You need to consistently tweak your ads and make changes to Adverts in order to considerably improve your quality score. Keep in mind the following tricks to improve the quality score.
- Identify and use a new keyword to add to your PPC campaign.
- Organize your keywords more effectively into groups.
- Change and improve your ad text content according to niche that will boost your click through rate.
- Make sure that your landing pages are optimized and relevant to your ads.
Once you have optimized your campaign and made a few changes according to needs, it will show some positive results. Some people think that they have used all the optimization on the planet, however, there is always something left to do with the PPC campaign.
How to Create an Google ads / AdWords Campaign
So far, you have been provided with the basic knowledge regarding Google AdWords and their importance. Now let us quickly brief how you can create your first AdWords campaign. This part can become tricky because when you first open your AdWords account without having significant PPC or SEO experience, you can get confused. There you will see many options and tabs, but don’t worry, there is always a first step for everything. The AdWords will greet you on the home page first, then you can create your first AdWords campaign.
- Click the button labeled as “Create your first campaign”.
- Now it will ask you about a campaign name and the type of campaign you want to create.
- Select whether you want to display your advert on Google’s partners or not. Use “search network with display select”. By default, you can use the Google network only, but you can select partners optionally.
Using these steps, your ads will be displayed on all the mobile platforms and tablets. Later you can always change the settings to select the type of devices also.
- The next step is location targeting and where you want your ads to display. You can choose to select any countries including the US and the UK. In case of local campaign, you can choose your own country.
- You can also select the language for your Google Advert language by choosing the language from the list. By default, all the adverts will display in English.
Here we go, all this information will come in handy to plan, create, and launch your first AdWords campaign. Now it is up to you to decide your bidding strategy and how quickly you can learn the advanced features to maximize the benefits.
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