Latest SEO Challenges and Trends in 2020 for Boosting your Website Rankings

Time is challenging ahead for SEO professionals because of ever-changing Google algorithm and content marketing requirements. In the new year 2020, SEO professionals will be looking forward to focus on new SEO strategies and challenges to help them dominate in the SERPs. If you have been in SEO for many years, you must have known that using the same old SEO techniques and tactics can end up biting the dust. Like always, in the new year 2020, Google is going to alter its SEO priorities, which is why, the following list of SEO challenges and trends will help you boost your website rankings and boost your revenues.

 Google’s New BERT Algorithm and its Impact in 2020

Before discussing the latest upcoming SEO challenges and trends, let us talk a little bit about Google’s BERT algorithm. If you have been an avid SEO professional during 2019, then Google’s new BERT algorithm must have caught your attention. The Experts at Search Engine Journal predict that the new year is going to unpredictable as a hurricane for the SEO professionals. Learning to optimize BERT is going to be inevitable for the Savvy SEO professionals. Google has taken a big leap to evolve the SEO because the content will have to be written truly for audience rather than keywords that a user may search. Therefore, 2020 will make even the smartest SEO professionals thinking about their customer’s needs more than ever.

Latest SEO Trends and Tips for Boosting your website SEO

When it comes to website SEO in 2020, the most vital thing is to consider the user experience UX. Sadly; many professionals fail to understand the true meanings of user expererience that is more than just creating faster and fancier websites.

1.Focus on User Experience UX

User experience UX includes many things such as improving the overall design of the website and offer users easy ways to navigate through it. The latest trend suggests that the website must be user-friendly and mobile-friendly in order to gain more attention and access. In addition to layout and design, the professionals must also focus on website content that should be well-planned and cohesive that should be easily readable for the readers. Therefore, UX consists of all the elements such as increasing readability, design, speed, and response time of the website to gain more traffic in 2020. The user experience also requires:

• Reducing the number of unwanted advertisements on the website that waste user’s time. No visitor wants to wait ten minutes before they can view the content; keep the ads volume as low as possible.
• Optimize the website loading speed and make sure that the users can navigate quickly without getting frustrated.
• User experience also demands that your site has white spaces which give users some breathe of fresh air without bombarding with too much information on one page.

 

2.Make your website Simple, yet Attractive

Experts at SEMRush reveal that users should be able to understand what your website is about the minute they decide to pull it open. A simple and attractive website is always able to appeal the target audience; therefore, a few little tricks can help you significantly improve the quality of your website and help in lead generation such as:

• Improve and increase the testing of your website. Get a sample of 50 or more people to open your newly created website and get their impressions. That will help you to make e the necessary changes in the website according to user’s needs and aspirations such as navigation issues and average time.
• Improve the quality assurance process on your lead generation.

 

3.Focus on Improving your Technical SEO Techniques

Many SEO professionals end up biting the dust despite using many SEO practices due to one reason; their technical SEO is not effective, which is why, the website performs badly and gets the clients worried because their websites do not perform well. A majority of such cases require re-thinking from SEO professionals to improve their performance. Technical SEO requires the ability to develop skills to be able to having an index of WebPages, ability to be crawled on different search engine bots, and avoiding any 404 issues online that let the clients down. Moreover, every image on the website should be incorporated with an ‘alt tag’ and the headings must be set according to an appropriate length.

4.Optimize for Voice Searches

In 2020, voice searching is going to thrive bigger than ever with virtual assistants like Alexa and Siri dominating the SEO practices. A recent Google report 2019 reveals that virtual assistants and voice search is going to hit SEO like a storm in 2020 and beyond because more than 50% users prefer to make voice-searches that yields better search outcomes or results compared to text search. Since many voice-search users search using words or phrases such as ‘why’ or ‘how’, voice searches are much longer than the text searches.
So what does that got to do with the SEO professionals? The SEO professionals must understand that when it comes to voice search, ranking 1^st is as same as ranking last on Google. This is why it is vital for them to learn techniques to focus their SEO more on solving people’s problems on Google who use voice search as a powerful tool. Unfortunately, many talented SEO professionals are not yet ready to monetize voice searches as this trend is taking over very quickly. Therefore, being ready for it is the best thing you can do in 2020 to make sure you rank on top of Siri.

5.SEO for Virtual Reality, Visual Search, and Augmented Reality   

Everyone has heard of rising AR and VR trends in 2019, now in the next few years, there is a raging wave of VR and AR rising to evolve the SEO practices and shakeup your link building techniques. There is no doubt the lead generation tactics are the best ways to provide information to valuable customers; therefore, AR and VR are going to be the next big lead generation revolutions which are bound to generate more traffic.
In addition, visual searches are also increasing with search engines providing more possibilities to people to find the relevant information. Now users can avoid typing a single word and use visual search to get their perfect information online. This is who the brands are making people a fan of their product; this implies that visual Search engine optimization techniques will be in huge demand for SEO professionals. For example, you can mention your main keywords in image titles and compress all your images using an effective format to boost SEO.

Conclusion

 SEO is an ever-changing practice and leaves those behind who do not keep updated with the latest trends and practices consistently. Google algorithm changes reveal that the next era of SEO evolution is coming soon in 2020 no matter you are ready for it or not. This is the reason you must be prepared to upgrade your website’s SEO and adopt new content marketing strategies to boost revenues. The new SEO trends will make a huge impact on the industry and help professionals create a reputation by forcing them keep pace with user’s needs and experience.